Having proper file naming and folder structures in place makes it easy to find images, see key information at a glance, and ensure that images do not get confused by having a duplicate filename of another photo. It also enables us to sync your JPG files to their RAW counterparts so that image handling can be done quickly and securely.

If you are a publicist or producer, download our PDF Image Delivery Guide to give to your photographer before photography starts so that they follow best practice when delivering images.

File Naming:

We strongly recommend that your file naming follows this protocol:


For example:

Episode 1 of Season 5 of The Last Kingdom, shot by Marcell Piti on the 1st February 2020 would look like this:


  1. Start each day’s image count at 1.
  2. Double-check your RAW image filenames are absolutely identical to their JPG counterparts. Do not change anything between them other than the file extension, this includes not adding signifiers of editing such as adding -edit to any edited JPG images.

We recommend that you create your JPGS only AFTER you have renamed your RAW files so that you can be sure they are identical.

Folder Structures:

To keep things tidy and to make it quick and easy to ensure that there are the same number of JPGS to RAW images for each day, we recommend having a folder structure that is one level deep:

>Production Name Stills

            > ShootingDate1_RAW



            > ShootingDate2_JPG

Other Considerations:

  • Make sure the JPGS you create are full resolution.
  • If you need to submit multiple versions of an image – for instance two different edits of the same JPG – we recommend creating a separate “Edits” or “Extras” folder for that day so that both JPGS and their corresponding RAW file can have exactly the same filename without the need for suffixes like “-edit” or “v2” etc.